Minor in Behavioral Economics
Ident: 3BE
Supervisor: doc. PhDr. Lubomír Cingl, Ph.D.
The minor specialization is taught in English and is open to students of all five Prague faculties of the Prague University of Economics and Business. Register via InSIS according to the current university-wide schedule. Prerequisites are basic knowledge of microeconomics and statistics, but they can be easily gained during the study.
Why do people and companies behave the way they do?
This minor track offers a hands-on introduction to behavioral sciences with a strong focus on economic decision-making, managerial applications, and critical thinking. Students will explore how psychological insights shape real-world behavior in markets, organizations, and everyday life.
Through interactive courses, students gain practical tools to:
- Understand and influence customer, employee, and competitor behavior
- Design and evaluate interventions using A/B testing
- Create effective incentive schemes and pricing strategies
Courses are taught by renowned experts with deep academic and international research experience in behavioral economics. Instruction is primarily in English, helping students strengthen their professional language skills and master technical terminology.
Why Choose Behavioral Economics?
- Gain a deeper understanding of human and organizational behavior—essential for smart managerial decisions and personal growth.
- Collaborate on research projects with experienced scholars in both academic and applied settings.
- Improve your English fluency and prepare for an international career.
- Develop quantitative and analytical skills that are highly valued across industries.
- Customize your learning through a wide range of elective courses aligned with your career goals.
Career Opportunities
Graduates are well-prepared for roles in:
- Management and consulting
- Marketing and advertising
- Public policy and the media
- Behavioral research and data analysis
Recommended study plan
Winter semester: 3MI605 Behavioral Economics II, 3MI801 Economics of Organizations, 3MI711 Game Theory, 3MI607 Behavioral Managerial Finance
Summer semester: 3MI606 Experiments in Economics and Management, elective courses
Compulsory subjects
| IDENT | NAME | SEMESTER | TEACHER | ECTS | |
| 3MI605 | Behavioral economics II | in English | Winter | Lubomír Cingl | 4 |
| 3MI606 | Experiments in Economics and Management | in English | Summer | Tomáš Miklánek | 4 |
| 3MI801 | Organizational economics | in English | Winter | Marek Hudík | 4 |
| 3MI711 | Game theory | in English | Both | Andrea Sáenz | 6 |
| 3MI607 | Behavioral Finance for Managers | in English | Winter | Lenka Dvořáková (Externí učitelka) | 3 |
Elective courses
| IDENT | NAME | SEMESTER | TEACHER | ECTS | |
| 3MA482 | Manažerská analýza dat | Both | Karel Pešata | 3 | |
| 3PS439 | Vyjednávání pro manažerskou praxi | Both | Eva Jarošová | 3 | |
| 3MG523 | Segmentace trhu | Both | Jan Koudelka | 6 | |
| 3MG532 | Marketing research | in English | Both | Radek Tahal | 6 |
| 4ES613 | Data-Driven Policy Analysis | in English | Both | Klára Kalíšková | 4 |
| 2OP467 | International Consumer Behavior | in English | Both | Přemysl Průša | 3 |
| 3SG427 | Sustainable Finance | in English | Winter | Tanweer Ali | 3 |
Current syllabi are available in the InSIS Public Course Catalog.